2018 In-House Creative Industry Report
Size: 3.09 MB
This eighth edition of our annual benchmarking reports on trends and issues affecting the in-house creative community and shares strategies that leaders can use to validate the direction of their in-house creative departments.
More than 425 leaders from in-house creative departments participated in our survey conducted in January 2018. These leaders represent Fortune 1000 companies, as well as middle market and other large companies, and span multiple industries including but not limited to banking/financial services, consumer products, education, healthcare, manufacturing and not-for-profit.
Creative leaders shared their stories as they relate to shared challenges and goals across the industry. Topics cover in-house transformation, branding in-house creative departments, global considerations for expanding an in-house agency and content management and automation principles.
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