Virtual Reality and the Rebirth of the Music Video | SXSW Convergence 2016
The Music Video heyday has long passed since stations like MTV and VH1 shifted focus to Reality TV and Original Programs. Yet the earning potential of the Music Industry is more reliant on creating experiences than ever. With album sales down, touring and sponsorships have become key. Artists need to provide fans with immersive concert experiences and high value productions to sell tickets, but concerts will never provide the same potential reach as the Music Video once gave. This discussion will delve into how the growth of VR provides a new platform for immersive music content, from Music Videos to Virtual Concert experiences, giving Artists a new outlet to share and monetize their music.
Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.
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